The inactive pill in question was one given to women during a clinical trial to investigate if Cialis, a drug used to treat male sexual dysfunction, might also have benefits in women. The drug didn't help, but researchers noted that women in the placebo group did report improvements in their sex lives. The listed benefits included increased desire, as well as positive changes in aspects of arousal including better lubrication, and more frequent or more easily obtainable orgasms. The women in the study ranged in age from 35 to 55; all had been diagnosed with female sexual arousal disorder. Researchers credited the improvement to the focus on sex engendered by participation in the study.
Some of the women may have believed that the pill was the real thing. They all kept a diary of how often they had sex and how satisfying it was. Here, all of the credit for the improved sex lives goes to the power of the mind-body connection. The study was published online September 16, 2010, in the Journal of Sexual Medicine.
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